GROUP COACHING INTAKE
Strong Dads 90
Follow the same 12-week strength and conditioning plan as the group, with coaching calls and check-ins you can book.
£99 totalSee the programmeSTRENGTH AND CONDITIONING FOR DADS
Get stronger. Improve your fitness. Look like you train.
Training for dads who want more than weight loss. Follow a clear strength and conditioning plan, work hard and make progress you can measure without spending your life in the gym.
- Get stronger
- Improve your fitness
- Build an athletic physique
TRAIN FOR LIFE
Look like you train. Perform like it too.
When work and family crowd out training, it is easy to end up doing the odd workout with no sense of progress. You want to lift well, improve your engine and see the effort show in your physique.
Strong Dads gives you training to work towards and nutrition that supports it. Track what you lift, how your fitness improves and how you feel when you run, play sport or keep up with your kids. Your weight can be one measure, without being the only goal.
TWO WAYS TO START
Two ways to build strength, fitness and a physique that shows it.
Both options put strength and conditioning first. Strong Dads 90 brings dads together for a 12-week intake on the same training plan, with group calls and bookable check-ins. Project Unstoppable is built around you, with weekly check-ins and more direct access to Sam.
CLIENT EXPERIENCE
“I’ve put on 4kg and feel a lot stronger and fitter.”
“I’ve also managed to go from strength to strength both in power output and sustained lifting ability lifting heavier for more reps and longer.”
BESPOKE COACHING
Project Unstoppable
Get your own training and nutrition plan, weekly check-ins, and adjustments as your progress and circumstances change.
£497 upfront or 3 × £175See the coachingSTRONG DADS 90
Build strength and fitness you can use.
Join an intake and follow the same 12-week progression as the other dads. Three full-body sessions each week, plus an optional engine session, develop strength, muscle and conditioning in 50 minutes or less.
Get stronger
Progress your main lifts across the 12 weeks so you can see what your work in the gym is building towards.
Move with more confidence
Train each side, build power and practise movements that help you feel athletic again.
Improve your engine
Develop the fitness to work hard, recover and keep going when a session or day demands more of you.
Keep it going
A planned progression gives you direction through busy weeks without turning every workout into an all-out test.
THE THREE PHASES
Build a base. Add muscle. Get stronger.
Foundations
Establish a training routine and build the fitness to handle more work.
The Build
Add muscle and training volume while continuing to improve your conditioning.
Strength
Put the work from the first two phases into heavier lifts and measurable progress.
STRONG DADS 90 · £99
Give your training a direction for the next 90 days.
Next group intake starts Monday 5 October 2026. New intakes open every few months.
WHAT YOU RECEIVE
Know what to train, how to progress and how to fuel it.
Train hard with a plan, eat to support the work and track the strength, fitness and physique changes you make across 12 weeks.
- Three strength and conditioning sessions each week, plus an optional engine session
- Sessions of 50 minutes or less, built to fit around work and family
- A 12-week progression so you know what to train and how to make progress
- Nutrition guidance to support your physique, training and recovery
- Group coaching calls and check-ins you can book when you need them
- Exercise demonstrations and progress tracking in Everfit
- Education and a community of dads in Skool
YOUR PROGRAMME ACCESS
One programme. A group working through it together.
Your £99 payment covers the full 12-week programme, nutrition guidance, group calls, bookable check-ins, progress tracking, education and community access.
Start building strength and fitness that lasts.
Join the next intake and work through three training phases alongside the group, with calls and bookable check-ins for support.
£99 total. One-time payment.BESPOKE COACHING
Project Unstoppable
Build strength, fitness and a healthier physique with 12 weeks of individual coaching. Your training and nutrition are planned specifically for you, then adjusted as your goals, schedule, recovery and progress change. Weekly check-ins and direct access to Sam keep the plan responsive.
£497 one-time payment or three monthly payments of £175 (£525 total).
PERSONALISED COACHING EXPERIENCE
“Sam took the time to understand what I was looking for in terms of a strength and conditioning program that fit around a busy work life and was designed with my training goals in mind.”
“He didn’t overcomplicate things and kept the sessions varied and interesting whilst ensuring that progression was easily measured and clear.”
- Bespoke training programme
- Nutrition plan built around your goals and circumstances
- Weekly individual check-ins and accountability
- Exercise and technique feedback
- Greater direct access to Sam for coaching support
- Adjustments based on progress, lifestyle and recovery
YOUR COACH
Built by a dad who coaches and trains this way.
I’m Sam Rathbone, a strength and conditioning coach, gym head coach and dad of two. I have coached people since 2014, with experience across personal training, rugby and athletics.
I built Strong Dads for men who want their effort in the gym to show up in their strength, fitness and physique. Training challenges you physically and gives you goals to work towards; nutrition supports that work and your recovery. The aim is to feel capable for whatever comes next.